Pental
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Owned |
AUS |
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Home and hygiene products
Personal care and household cleaning products manufacturer and distributor, and Australia's largest soap maker. Much of their production takes place at their facility in Shepparton, VIC. Bought the White King brand from Sara Lee in Dec 2010.
Pental Ltd | AUS | website |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Pental Ltd | ||||
The PalmOil Scan app, produced by the World Association of Zoos and Aquariums (WAZA), rates companies on their commitment to sourcing sustainable palm oil. Companies are scored on their use of certified sustainable palm oil (CSPO), commitment to sourcing CSPO, on-the-ground conservation action, and membership to the RSPO. Companies can earn a rating of Excellent, Good, Poor or No Commitment. This company is rated "Excellent" (retrieved 18 Nov 2023).
Source: WAZA (2023) |
In 2018 the Federal Court ordered this company to pay penalties totalling $700,000, for making false and misleading representations about its White King 'flushable' toilet and bathroom cleaning wipes. Pental admitted that it had represented its White King 'flushable' wipes were made from a specially designed material which disintegrated in the sewerage system like toilet paper, had similar characteristics to toilet paper when flushed, and were suitable to be flushed into the sewerage system when that was not the case.
Source: ACCC (2018) |
This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a print ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Source: Advertising Standards Bureau (2012)
Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice). This company received a packaging performance level of 2 (Good Progress) in its 2023 APCO Annual Report.
Source: APCO (2023) |
Company Details
Type | Public company |
Revenue | 100 million AUD (2019) |
Employees | 130 (2019) |
Aus Manufacturing | Yes |
Contact Details
Address | Level 6, 390 St Kilda Rd, Melbourne, VIC, 3004, Australia |
Phone | 03 9251 2311 |
Freecall | 1800 025 917 |
enquiries@pental.com.au | |
Website | www.pental.com.au |
Products / Brands
Pental
Aim Toothpaste Country Life Soap Country Life Body Wash Huggie Fabric Softener Jiffy BBQ Needs Little Lucifer BBQ Needs Lux Laundry Detergent Martha's Fabric Softener Natural Selections Soap Softly Fabric Softener Sorbolene Soap Sunlight Dishwashing Detergent |
Sunlight Laundry Detergent Sureguard Pest Control Velvet Laundry Detergent Velvet Soap Velvet Hand Wash/Sanitiser Velvet Body Wash White King Multi-Purpose Cleaners White King Stain Removal & Prewash White King Toilet Cleaners White King Laundry Detergent White King Bathroom Cleaners |