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Pental

OVERALL

Owned
AUS
Rating
Criticism, some praise

Home and hygiene products

Personal care and household cleaning products manufacturer and distributor, and Australia's largest soap maker. Much of their production takes place at their facility in Shepparton, VIC. Bought the White King brand from Sara Lee in Dec 2010.

Pental Ltd   AUS     website   email   facebook   

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Pental Ltd
Social Misleading claims
In 2018 the Federal Court ordered this company to pay penalties totalling $700,000, for making false and misleading representations about its White King 'flushable' toilet and bathroom cleaning wipes. Pental admitted that it had represented its White King 'flushable' wipes were made from a specially designed material which disintegrated in the sewerage system like toilet paper, had similar characteristics to toilet paper when flushed, and were suitable to be flushed into the sewerage system when that was not the case.
Source: ACCC (2018)
Social Breaching advertising codes
This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a print ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Source: Advertising Standards Bureau (2012)

> About the Icons

Company Details

Type Public company
Revenue 100 million AUD (2019)
Employees 130 (2019)
Aus Manufacturing Yes

Contact Details

Address Level 6, 390 St Kilda Rd, Melbourne, VIC, 3004, Australia
Phone 03 9251 2311
Freecall 1800 025 917
Email enquiries@pental.com.au
Website www.pental.com.au

Products / Brands

Pental
Aim Toothpaste
Country Life Soap
Country Life Body Wash
Huggie Fabric Softener
Jiffy BBQ Needs
Little Lucifer BBQ Needs
Lux Laundry Detergent
Martha's Fabric Softener
Natural Selections Soap
Softly Fabric Softener
Sorbolene Soap
Sunlight Dishwashing Detergent
Sunlight Laundry Detergent
Sureguard Pest Control
Velvet Laundry Detergent
Velvet Soap
Velvet Hand Wash/Sanitiser
Velvet Body Wash
White King Multi-Purpose Cleaners
White King Stain Removal & Prewash
White King Toilet Cleaners
White King Laundry Detergent
White King Bathroom Cleaners


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