Innoxa
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AUS |
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Cosmetics and skincare company
All Innoxa products are either developed in South Africa or in Australia. In Australia, Innoxa contracts all Australian production and filling activities to a local third party. About 35 percent of Innoxa's product is sourced locally and about 60 per cent comes from Innoxa South Africa. Bought by Heritage Brands (formerly Soda Brands) in 2009.
Company Ownership
Innoxa Pty Ltd | AUS | website | ||||
Heritage Brands Ltd ![]() owns 100% of Innoxa Pty Ltd |
AUS | website | ||||
Cosmetics company Formerly Soda Brands Ltd. Bought cosmetics companies Innoxa in 2009 and Creative Brands in 2010. Controlled by private equity firms Souls Private Equity and Maximise Equity. Owns brands Australis, Innoxa and Mode and has the Australian license and distribution for Imedeen, Revlon Nails and Eyelashes, Nailene and Fingrs. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Innoxa Pty Ltd | ||||
Company has brands which comply with Choose Cruelty Free's non-animal testing criteria and are listed on CCF preferred products list.
Source: Choose Cruelty Free (2018) |
This company uses microbeads in some of its personal care products. These particles are not retained by wastewater treatment so end up in the ocean. While microbeads aren't thought to be a health hazard to consumers, they are a threat to the marine environment.
Source: Beat the Microbead (2014) |
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Heritage Brands Ltd | ||||
Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation.
Source: Australian Packaging Covenant (2020) |
This company uses mica in its mineral cosmetics, and has no information on its website on its mica sourcing policy. Much of the world's mica comes from Jharkhand and Bihar in India, where child labour has been found in the supply chain. The company says it audits and insists on accreditation for all suppliers and does not source any products from India, but the company could not provide specific information regarding the source of raw materials used by all their suppliers.
Source: SMH (2014)
This company manufactures or distributes products that are certified organic under the Australian Certified Organic label.
Source: ACO (2018)
Three brands owned by this company (Australis, Mode and Innoxa) comply with Choose Cruelty Free's non-animal testing criteria and are listed on CCF preferred products list. However the company as a whole is not accredited. Heritage Brands is the Australian distributor for brands owned by companies who do test on animals, such as Revlon.
Source: Choose Cruelty Free (2018) |
Company Details
Type | Wholly-owned subsidiary |
Contact Details
Address | 106 Old Pittwater Road, Brookvale, NSW, 2100, Australia |
Phone | 02 8823 9200 |
Fax | 02 9938 4508 |
Freecall | 1300 650 981 |
Innoxa@heritagebrands.com.au | |
Website | www.innoxa.com.au |