maxingvest

OVERALL
Owned	GER
Rating

Coffee company

maxingvest ag (formerly TCHIBO Holding) used to hold a controlling interest in cigarette manufacturer Reemtsma but sold it to UK-based Imperial Tobacco. Now they sell coffee and run coffee shops. They also owns 50.46% of Beiesdorf AG, makers of Nivea skin care products.

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Company Assessment

PRAISE	CRITICISM	INFORMATION
maxingvest ag
		44% in Forest 500 Rankings Forest 500 identifies the 350 companies and 150 financial institutions with the greatest exposure to tropical deforestation risk, and annually assesses them on the strength and implementation of their deforestation and human rights commitments. This company received a score of 44%. Source: Forest 500 (2021)

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Company Details

Type	Family-owned private company
Revenue	10.3 billion EUR (2017)
Subsidiaries	Beiersdorf AG (50% owned)  Body care and medical products Established in 1882 by pharmacist Paul C. Beiersdorf. Its flagship product, NIVEA, is one of the biggest beauty brands in the world. 50.45% owned by coffee firm maxingvest AG.   - Beiersdorf Australia Ltd  Body care and medical products

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