Formerly Quick Service Restaurant Holdings, the company changed its name to Craveable Brands in 2017. Owner of 3 chicken fast food chains: Red Rooster, Chicken Treat (WA only) and Oporto. Acquired by PAG in 2019. Operates more than 570 restaurants across Australia, with about 80% being franchised.
| PAG Asia Capital
owns 100% of Craveable Brands
This company is a signatory to the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children (QSRI), which is managed by the Australian Food & Grocery Council and covers food sold in quick service restaurants. Companies that have signed up to the initiative commit to: only advertising healthier choices to children and encouraging a healthy lifestyle through good diet and physical activity; not paying for or seeking product placement television programs, editorial content or interactive games aimed at children, unless the product is a healthier choice; not advertising and marketing to children in Australian schools unless they are asked to by those schools.
[Source 2019][More on Irresponsible Marketing]
This company is a founding member of the Quick Service Restaurant (QSR) Forum, which was established in August 2010 as a formal partnership between the Australian Food and Grocery Council (AFGC) and the QSR industry. Goals and outcomes of the forum include the introduction of kilojoule information on menus, reducing the salt and saturated fat content of menu items, and offering healthier options.
[Source 2017][More on Product Safety]
|PAG Asia Capital|
|No assessment data currently available for PAG Asia Capital|
|Company Structure||Private company|
|Revenue||$204 million in 2013|
|# Employees||12,500 in 2017 in Australia|
|Subsidiaries||Australian Fast Foods Pty Ltd
Oporto Franchising Pty Ltd
|Address||Level 12, 12 Help St, Chatswood, NSW, 2067, Australia|
|Phone||08 9240 9777|
|Fax||08 9240 9780|