Founded by the Kirk Kristiansen family in 1932. World's third largest toy company (after Mattel and Hasbro). The production of LEGO products takes place mainly in Denmark, Czech Republic, Hungary and Mexico. Their products are sold in more than 130 countries.
|LEGO Holding A/S||DNK||website|
| Kirkbi A/S
owns 75% of LEGO Holding A/S
|LEGO Holding A/S|
This website by German NGO Earth Link rates companies on their corporate policies against child labour, production monitoring and accusations of child labour. This company received three green marks, indicating good performance in all of these areas.
[Source 2013][More on Human Rights]
In July 2014 Greenpeace launched a campaign calling on Lego to end its sponsorship deal with Shell. Lego has sold 16 million Shell-branded toys at petrol stations in 26 countries in a deal worth $US116 million. A Greenpeace spokesman says "Shell is trying to hijack the magic of Lego ... It is using Lego to clean up its image and divert attention from its dangerous plans to raid the pristine Arctic for oil. And it's exploiting kids' love of their toys to build lifelong loyalty it doesn't deserve. It's time for Lego to finally pull the plug on this deal."
[Source 2014][More on Irresponsible Marketing]
Named in Consumers International's International Bad Product Awards 2008. Lego and Kellogg's came up with the idea of tapping into kids' love of Lego by releasing edible candy bricks made to look just like the real thing. It would seem they didn't realise that toddlers may mistake real Lego for their 'Fun Snacks'. It was discontinued soon afterwards (2008).
[Source 2008][More on Product Safety]
In July 2011, Lego announced that they intend to not buy packaging from companies involved in deforestation, including Indonesian company Asia Pulp & Paper (APP), a group which Greenpeace claims is involved in widespread forest clearance in the region. In addition to this commitment, Lego outlined a three-step plan to reduce the impact of its packaging on forests: 1. Reduce total packaging 2. Maximize the use of recycled content 3. Ensure any remaining virgin fiber comes from Forest Stewardship Council (FSC) sources
[Source 2011][More on Palm Oil]
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: commit to 100% renewable power.
[Source 2017][More on Climate Change]
The LEGO Foundation mission is to mobilize the world around the link between play and learning. "To solve our greatest challenges and to discover new possibilities we must inspire the world to recognize, appreciate and take action to support the transformative role of play."
[Source 2013][More on Finance]
The United Nations Global Compact asks companies to embrace, support and enact, within their sphere of influence, a set of 10 values in the areas of human rights, labour standards, the environment, and anti-corruption. However it's non-binding nature has been widely criticised, and many signatory corporations continue to violate the Compact's values.
[Source x][More on Sustainability Reporting]
The ICTI CARE Process is the toy industry's ethical manufacturing program aimed at ensuring safe and humane workplace environments for toy factory workers worldwide. This company is a member of the 'ICP Committed Brands Program' which means they only contract from factories that have an ICP Seal of Compliance. However human rights groups including SOMO and China Labor Watch have criticised ICTI Care, with investigators finding serious labour rights violations occurring in ICTI-certified factories.
[Source 2018][More on Workers Rights]
|Company Structure||Family-owned private company|
|Revenue||$4.15 billion in 2012|
|Subsidiaries||LEGO Australia Pty Ltd|
Products / BrandsLEGO Australia