LEGO Group

In July 2014 Greenpeace launched a campaign calling on Lego to end its sponsorship deal with Shell. Lego has sold 16 million Shell-branded toys at petrol stations in 26 countries in a deal worth $US116 million. A Greenpeace spokesman says "Shell is trying to hijack the magic of Lego ... It is using Lego to clean up its image and divert attention from its dangerous plans to raid the pristine Arctic for oil. And it's exploiting kids' love of their toys to build lifelong loyalty it doesn't deserve. It's time for Lego to finally pull the plug on this deal."
[Source 2014][More on Irresponsible Marketing]

Named in Consumers International's International Bad Product Awards 2008. Lego and Kellogg's came up with the idea of tapping into kids' love of Lego by releasing edible candy bricks made to look just like the real thing. It would seem they didn't realise that toddlers may mistake real Lego for their 'Fun Snacks'. It was discontinued soon afterwards (2008).
[Source 2008][More on Product Safety]

In July 2011, Lego announced that they intend to not buy packaging from companies involved in deforestation, including Indonesian company Asia Pulp & Paper (APP), a group which Greenpeace claims is involved in widespread forest clearance in the region. In addition to this commitment, Lego outlined a three-step plan to reduce the impact of its packaging on forests: 1. Reduce total packaging 2. Maximize the use of recycled content 3. Ensure any remaining virgin fiber comes from Forest Stewardship Council (FSC) sources
[Source 2011][More on Palm Oil]

As listed on the We Mean Business website, this company has committed to the following climate action initiatives: commit to 100% renewable power.
[Source 2017][More on Climate Change]

The LEGO Foundation mission is to mobilize the world around the link between play and learning. "To solve our greatest challenges and to discover new possibilities we must inspire the world to recognize, appreciate and take action to support the transformative role of play."
[Source 2013][More on Finance]

The United Nations Global Compact asks companies to embrace, support and enact, within their sphere of influence, a set of 10 values in the areas of human rights, labour standards, the environment, and anti-corruption. However it's non-binding nature has been widely criticised, and many signatory corporations continue to violate the Compact's values.
[Source x][More on Sustainability Reporting]

This company is a member of How2Recycle. The How2Recycle Label is a voluntary, standardized labeling system that clearly communicates recycling instructions to the public. It involves a coalition of forward thinking brands who want their packaging to be recycled and are empowering consumers through smart packaging labels. Companies must be a member of the program to use the How2Recycle Label.
[Source 2020][More on Multi-Stakeholder Initiatives]

This company is a member of the ICTI Ethical Toy Program, the global standard for ethical toy manufacture. The Ethical Toy Program focuses on social sustainability issues which impact well-being of workers involved in toy manufacture globally. However human rights groups including SOMO and China Labor Watch have criticised the Program, with investigators finding serious labour rights violations occurring in ICTI-certified factories.
[Source 2020][More on Workers Rights]

California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
[Source 2018][More on Human Rights]

This company is investing in renewable energy to support the LEGO Group's goal to generate enough renewable energy capacity to meet 100% of its energy needs by 2020. They have entered a joint venture to construct wind turbines off the German coast.
[Source 2013][More on Climate Change]