BRC Capital
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Owned |
AUS |
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Investment firm
Major investor in technology companies, real estate and the Melbourne Rebels Super Rugby team. The investment vehicle of Rebels chairman Paul Docherty. Bought Aware Environmental and Heat Group and merged them to form Hiro Brands in 2022. Several BRC-owned companies collapsed in Jan 2024, including Hiro Brands and the Melbourne Rebels.
BRC Capital | AUS | website |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
BRC Capital | ||||
No assessment data currently available for BRC Capital |
Company Details
Type | Private company |
Subsidiaries | Hiro Brands Ltd
In 2022 BRC Capital merged recently acquired companies The Heat Group and Aware Environmental to form Hiro Brands. One of Australia's largest cosmetics, personal care and household products manufacturers. Collapsed and fell into voluntary administration in Jan 2024. - Heat Group Pty Ltd Cosmetics and personal care brands owner and distributor Started in 2000 by Gillian Franklin, largest Australian owned cosmetics company. Exclusive distributor for some of the world's leading cosmetic brands including Max Factor and Covergirl. Owns cosmetic and personal care brands ultra3, MUD and Billie Goat Soap, plus eyewear brand OZK.O. Merged with Aware Environmental in 2022 to form Hiro Brands. - Aware Environmental Ltd Cleaning products manufacturer Environmentally friendly cleaning products. Merged with Orange Power in 2009 and acquired Actizyme drain cleaner in 2010. Products are endorsed by Planet Ark. Merged with The Heat Group in 2022 to form Hiro Brands. |
Contact Details
Address | 5c/28-30 Jackson St, Toorak, VIC, 3142, Australia |
info@brc.capital | |
Website | BRC Capital |
Products / Brands
HeatAware Environmental
Actizyme Drain Cleaners
Aware Laundry Detergent Aware Air Fresheners Orange Power Multi-Purpose Cleaners Orange Power Air Fresheners Orange Power Laundry Detergent Orange Power Stain Removal & Prewash Orange Power Polish Orange Power Bathroom Cleaners Orange Power Carpet Cleaners |
Orange Power Dishwashing Detergent
Orange Power Floor Cleaners Organic Choice Air Fresheners Organic Choice Toilet Cleaners Organic Choice Dishwashing Detergent Organic Choice Multi-Purpose Cleaners Organic Choice Bathroom Cleaners Organic Choice Laundry Detergent Trix Dishwashing Detergent |